Magically Delicious

Trix may be for kids but Lucky Charms are for grown-ups? A new marketing campaign for one of my favorite cereals targets adults like me who loved Lucky Charms as kids. One woman even had a Lucky Charms baby shower.

Lucky Charms joined Facebook on October 25. The posts tend to focus on the history of the brand. The pictures are almost exclusively of marbits, the pink hearts, yellow moons, green clovers, etc. Lucky Charms are essentially Cheerios mixed with pieces of orange circus peanuts.

One of the Facebook photos showed a Lucky Charms cupcake. The picture came from a Betty Crocker recipe. I hope one of our local cupcake bakeries makes them for St. Patrick’s Day.

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