It turned out that the joke was on the people who didn’t believe me. When the social media representative for Weigel’s contacted me about giving away Monkey Ice at a tweetup, I picked April Fools’ Day for the event. Several Facebook friends and Twitter followers questioned my motive, thinking it was a prank. It wasn’t.
The Tombras Group handles advertising and public relations for Weigel’s. Tombras employees Laura Bower and Matt Honkonen brought along a custom-made sock monkey they have named JoJo Weigel. I bet they could sell replicas of JoJo if they mass-produced them. There was a live Weigel in attendance as well. Kurt Weigel showed up.
A few of the attendees missed being in the group picture because they either left early or arrived later. A photo album on Facebook gives a fairly good portrayal of the hour-long Tweetup. From a marketing standpoint, it’s a cheap promotion. The crowd doesn’t have to be huge, just active online. The 20 or so who are there will tell hundreds of friends about it via social media.